SEAN “DIDDY” COMBS
A CLIENT CASE STUDY

From Non-Linear Film Editing To Directing
At the outset of my film career, under the pseudonym Katt Brown, I had the privilege of delivering my first non-linear edit of a film project in the U.S. The project was a music video for Sean "Diddy" Combs' Bad Boy Records. Throughout my association with Combs, I post-produced and edited numerous projects for Bad Boy, ultimately leading to my directorial debut, the music video "Hold Ya Head" by The Notorious B.I.G. featuring Bob Marley. 

This case study delves into the creative film production relationship between myself and one of my earliest, most influential clients in the entertainment industry, entertainment mogul Sean "Diddy" Combs.
"Hold Ya Head" The Notorious B.I.G. featuring Bob Marley, Biggie Duets Album, Bad Boy Records

The Notorious B.I.G.’s “Hold Ya Head” featuring reggae legend Bob Marley, became my music video directorial debut. I directed the project under one of my many aliases, Bobby O'neill. The video features my inherent documentary-style of filmmaking, taking viewers on a journey through the urban neighborhoods of Miami, FL. and Brooklyn, NY.
Voletta Wallace and Robert Young on the set of Hold Ya Head in Bed-Stuy Brooklyn, New York City.

Biggie’s mom, Voletta Wallace, delivered a rare cameo in the video, standing on the steps of the brownstone where her and her son once lived.
With little promotion the video quickly climbed into high rotation on BET and MTV. The popular video clip was the debut release from the album “The Notorious B.I.G. Duets: Final Chapter.

Execution of the video also required management of sensitive media that included personal video clips of B.I.G. on tour. I also became the creative liaison between Bad Boy Records and the Estate of Bob Marley submitting edits to secure final approval from the great reggae legend’s family.
Sean Combs and Tracy Waples, former GM of Bad Boy Entertainment, made an unprecedented move in the record industry by contracting me and my VGY Productions post-house to become their exclusive provider of post-production services.
In the terms of the year long contract, I would edit all music videos released by the label as well as oversee the overall post-production of documentary specials that were included on greatest hits enhanced cd’s. I was also charged with conceiving and executing all television advertisements for the forthcoming album releases which included projects from Bad Boys top stars including Mase, Carl Thomas, Mario Winans, and New Edition.
I post-supervised, co-wrote, scored and edited the MTV Networks/Bad Boy Films Docu-drama "Diddy Runs The City”.

Under incredible time constraints I assembled and lead a team of editors, assistant editors, colorists, graphic artists, sound mixers and online editors in the creation of this 2-part, 90 minute documentary film.

Diddy Runs The City was a brand re-inventing documentary for the Sean Diddy Combs persona. Remembered for the humorous introduction of his “Hawkie” haircut, (his own version of the Mohawk), and the hilarious ‘Ice Bath" scene, Combs was his ever-entertaining self in the film. The mogul also gave viewers and in-depth look at the true meaning of his mantra “Don’t Stop, Can’t Stop, Won’t Stop”, as he pushed himself to his physical limits training for the New York City Marathon. He also exhibited a relentless commitment to fundraising and liaising with government agencies, like the NYC school board, and influential politicians, like Mayor Bloomberg.
In the end, Combs finished the marathon in 4 hours, raising over $2 million in donations for the New York City school system.

To date, I consider the execution of “Diddy Runs The City” my proudest accomplishment in my post-production and non-linear editing career.
Commissioned by Sean Combs, I entered the Reality TV arena by way of editing the premiere episode of MTV’s Making The Band 2. I was tasked with using my unique sense of musical timing and literal storytelling to set the rhythmic tone for the ever-popular 2nd season of the hit series.
For the epic video Let’s Get It, I was asked to work on-site with Mr. Combs at Daddy’s House Studios in Manhattan, New York. Privacy and security concerns at the time required that edit come to Mr. Combs. A portable Avid edit facility was moved into the luxurious Daddy’s House Studio lounge in Manhattan for the execution of the edit for the hit record starring Diddy, Black Rob and G. Dep.
It was during this unique working experience that myself and Combs built a strong creative rapport as he would give the me the license to break all the rules and produce the most entertaining outcome the footage could provide.

The video hit the MTV and BET airwaves receiving outstanding reviews for its incredible sets and infectious introduction of the Harlem Shake dance craze. Industry wide the effect of the video was evident as the powerful rhythmic edit style that I perfected called the 'jump-cut" became a standard in most the music videos of that era.
My VGY Productions was truly the go-to post-house for Bad Boy Entertainment producing an endless list of hit music videos.
I launched my film career with my first official music video edit, “Sitting Home”, for legendary Bad Boy recording artists, Total.
Copyright © 2023 Robert Young/Raconteur Seven LLC. All rights reserved.
Unauthorized reproduction or distribution of any content on this website archive, in whole or in part, without the express written consent of the copyright owner is strictly prohibited.
••••
Back to Top