YOUNG WORLD FACES
AT THE PAN AMERICAN GAMES
Forty-One 7ft Tall Backlit Portraits
Client: CIBC, Great West Life and The Pan American Games Organizing Committee.
Services Provided: Creative Direction, Photography, Experiential Activation Design, Print Production, Exposition Installation, Image Licensing.
Built by legendary architect I.M. Pei of Louvre fame, the national headquarters of the Canadian Imperial Bank Of Commerce (CIBC) foyer is open to the public 24 hours a day. Combined with the massive workforce in the tower above and the popularity of Canada’s largest sporting event in history, this exposition was viewed by 7000 people daily for nearly 2 months.
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